The Phillies wanted to get contemporary and playful, add some social iconography ("think emoji") and create a theme that would entice all audiences – hard core fans, moms and kids as well as students and millennials – "Have a field day" was a classic expression, perfect for authentic green grass, cut-out players and images full of energy and fun.
Media: Outdoor (Banners, Billboards, Bus Shelters), Social (Facebook + Twitter), Web Banners on philly.com + MLB sites
STREET FLAGS / BANNERS
BUS SHELTERS – First 3: "brand and series" focused. The 4th, an initiative to motivate students with cheap tickets, food + drinks
SOCIAL – FACEBOOK, TWITTER ADS + NAPKIN PROMO
WEB BANNERS TO PROMOTE TICKET PURCHASE, GIVEAWAYS + BRAND – VARIOUS SIZES