fedex superbowl commercial

This spot aired only once -- Superbowl 1998, when i worked at BBDO in NYC. The commercial cost about $7500 to make and $1.3 million to air. Bob Garfield (famous ad critic) called it one of the 10 best spots of the year and it now resides in the Television Hall of Fame. Created this spot with Ken Cills (Machinery)