The fightin' Phils – World Series Champs in '80 and '08. (strange, huh?)
I've been a Phillies fan my entire life, so to have the opportunity to help craft their marketing campaign was special.
This was for the 2015 season and the team was considered to be just OK – so we came up with a slogan
and attitude that didn't rely on great stats or lots of wins but something more intrinsic
to the game of baseball – "every day should be as fun as a phillies game."
The campaign uses CLASSIC baseball jargon and is all about fans and players and moments.
Media: Outdoor – Billiboards and Bus Shelters, Flags and Digital Banners
STREET FLAGS / BANNERS