HUMANGOOD
This progressive brand has changed the senior living landscape. Their simple, yet powerful name says everything you need to know. Every person is human good. Their mission: to inspire your best life as YOU define it. To feel empowered to use all that we have learned and accomplished to shape a future of our own design. Sign me up!
MEDIA: Ads, Collateral, Editorial Magazines, Event Mailers, Community Banners and Instagram ideas ( in specific markets )
This was our first concept for the brand that propelled our direction for the HumanGood work.
Defining what “Life Plan Community” stood for: The term “Continuing Care Retirement Communities” (CCRC’s) needed a refresh.
Valle Verde Community Brochure cover. They actually have an orange orchard at the community – special place, special residents.
Opening spread, and short description of their beautiful campus – WOW!
More spreads including resident profiles – talk about living your best life – Valle Verde is quite a place to enjoy your golden years!.
Rydal Waters / Bloom Editorial Magazine – Silver Addy Winner 2023 – Say hello to resident Siri Hurst on the cover, a true “star”.
Rydal Park & Waters Collateral Brochure / Front + Back cover / the following pages are several spreads
Twins Carole and Barbara have been musicians, artists and best friends their entire life – and they’re still performing with gusto!
Michael and Marilyn Umen with grandsons. They were so comfortable being silly, we barely had to direct this shot (love these guys)
Andrew Wyeth’s granddaughter, Victoria, painted a revealing and unexpected portrait of her grandfather, one of my favorites.
Series of Instagram concepts that honor just a few of the incredible residents that live their best lives at HumanGood.
