PHILADELPHIA PHILLIES

I’ve been a Phillies fan my entire life, so to help craft a few seasons of marketing campaigns is humbling and unforgettable. Below are some of the greatest hits, all in collaboration with Creative Director / writer Kelly Simmons – we incorporated baseball jargon, moments, fans, authenticity and fun – but most importantly, classic Phillie player imagery that connects and excites the Philadelphia fan base to this iconic and beloved franchise

Media: Outdoor (Street Flags, Billboards, Bus Shelters, Bus Wraps, Transit Posters), Social (Facebook + Twitter), Web Banners on philly.com + MLB sites

2019 STREET FLAGS / BANNERS / MARKET STREET, PHILA

2018 CAMPAIGN / BE BOLD

The season to get the Phils back on track. With a new coach and a young, aggressive team, we created an iconic campaign that featured the players in their house with attitude – Nic D’Amico’s photography slammed it home.

KICK-OFF BILLBOARD

STREET BANNERS / FLAGS

DIGITAL BUS SHELTERS

TRANSIT CARDS, BUS SHELTERS AND URBAN PANELS IN ACTION

3 BUS WRAPS / LOTS OF RUBBER NECKING

2017 CAMPAIGN / HAVE A FIELD DAY

The Phillies wanted to get contemporary and playful, add some social iconography (“think emoji”) and create a theme that would entice all audiences – hard core fans, moms and kids as well as students and millennials – “Have a field day” was a classic expression, perfect for authentic green grass, cut-out players and images full of energy and fun.

STREET BANNERS / FLAGS

BILLBOARDS

BUS SHELTERS – First 3: "brand and series" focused. The 4th, an initiative to motivate students with cheap tickets, food + drinks

SOCIAL – FACEBOOK, TWITTER ADS + NAPKIN PROMO

WEB BANNERS TO PROMOTE TICKET PURCHASE, GIVEAWAYS + BRAND – VARIOUS SIZES

2015 CAMPAIGN / EVERY DAY SHOULD BE AS FUN AS A PHILLIES GAME

The 2015 team was considered to be just OK – so we came up with a slogan and attitude that didn’t rely on great stats or lots of wins but something more intrinsic to the game of baseball – “every day should be as fun as a phillies game.” The campaign gives us a wink with classic baseball jargon and is all about fans and players and moments.

BILLBOARDS

BUS SHELTERS

STREET FLAGS / BANNERS